Kassenzone | The visunext success story with Christoph Hertz

Key Insights

• visunext grew from an idea during high school graduation, selling used projectors, into a leading provider of media technology with more than 15,000 products. Today the company serves the B2B, B2C and D2C markets. 🚀
• During the Corona pandemic, visunext saw a boom in demand and achieved an impressive revenue of more than 110 million euros in 2023. This resilience shows the company's strength in a volatile market. 📊
• Private labels such as Celexon and tailor-made solutions are key success factors. Christoph Hertz stresses that differentiating through its own products gives visunext a competitive advantage. 💼
• visunext relies on a smart combination of online and offline sales, with personal customer contact and individual advice at the center. This multichannel strategy strengthens customer loyalty. 📲
• The higher demands on conference technology and hybrid work environments give visunext new opportunities to position itself as a solution provider and to grow in a dynamic environment. 💼
• Looking ahead, visunext plans to keep growing through innovation and a strong brand, with a focus on sustainable solutions in e-commerce and beyond. 🌱

In episode K#552, Christoph Hertz, co-founder and CEO of visunext, is Karo's guest. Together, they talk about the impressive development of the company, which looks back on over 20 years of experience in media technology. One especially interesting question is how visunext handled the coronavirus boom, then kept sales stable and reached a revenue mark of over 110 million euros.

Founded in 2003, Christoph and his co-founder Matthias Hemesath started selling used projectors while finishing high school. Today, the company offers over 15,000 products and serves not only B2B but also private customers in the B2C and D2C sectors. One highlight here is the importance of the private label Celexon and tailor-made solutions through individual customer advice.
Christoph also talks about the current challenges that e-commerce companies are facing, including rising capital costs, increasing competitive pressure and the future development of conference technology. Not to be forgotten is visunext's sales strategy, which cleverly combines online and offline channels while maintaining personal customer contact as a key success factor.

In this exciting episode, you'll find out what the company's next steps are and how it intends to continue standing up to the competition!

Key insights (AI-generated)

🎬 visunext grew from an idea while finishing high school, selling used projectors, into a leading provider of media technology with over 15,000 products. Today, the company serves the B2B, B2C and D2C markets. 🚀

💡 During the coronavirus pandemic, visunext saw a boom in demand and achieved an impressive revenue of over 110 million euros in 2023. This resilience shows the company's strength in a volatile market environment. 📊

🔧 Private labels such as Celexon and tailor-made solutions are key success factors. Christoph Hertz stresses that differentiating through its own products gives visunext a competitive advantage. 💼

🌐 visunext relies on a clever combination of online and offline sales, with a focus on personal customer contact and individual advice. This multichannel strategy strengthens customer loyalty. 📲

💻 The increased requirements for conference technology and hybrid work environments offer visunext new opportunities to position itself as a solution provider and to grow in a dynamic environment. 💼

🔮 Looking ahead, visunext plans to keep growing through innovation and a strong brand, with a focus on sustainable solutions in e-commerce and beyond. 🌱

About Kassenzone

E-commerce is a topic close to the heart of Etribes managing director Karo Junker de Neui. That's why Kassenzone podcast host Alexander Graf didn't have to ask twice whether she would like to regularly take over the most successful German podcast on e-commerce and digitalization for individual episodes. Every week, CEOs from retailers, brands and manufacturers talk about their unique business models and e-commerce strategies. In “Kassenzone mit Karo,” Karo would like to take a look at the future in particular and discuss upcoming macro trends and changes under the motto “E-Commerce 2030.”

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