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We see every day at our clients how AI, Tech and Data as well as commerce are changing. We share our insights in articles, reports and the Kassenzone podcast.

Five people from Etribes and House of AI Hamburg smile on a street beneath an elevated railway bridge in Hamburg.

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Etribes x House of AI Hamburg

A boost for Hamburg's digital economy. The new House of AI brings AI minds from companies of all sizes together in the HafenCity to further strengthen Hamburg's role in this new industry in Germany and Europe. It is modeled on the House of AI in San Francisco, which already operates successfully in the AI capital of the world. A Hanseatic digital pioneer is also on board. The Hamburg digital consultancy Etribes is the first partner, involved from the start. It became known across Germany through its part in founding the fashion retailer About You. Today it is one of the leading implementation-focused digital consultancies in Germany.

Yara Molthan, 02/09/2026

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