Profitable in times of crisis: Smart returns & AI strategies

Rising logistics costs, Asian competition and agentic commerce. E-commerce remains on the move despite crises. In this Quarterly-Stützle, Karo and Vanessa from the LUQOM Group shed light on how geopolitical tensions are weighing on value chains and why innovations in the AI sector are still keeping online retail on course for growth.

Vanessa also shares how a specially developed AI image generator for lifestyle images increases click-through rates at the LUQOM Group by an impressive 40 percent.

An overview of the conversation

1. 1:33 Current market data: a reality check
2. 15:26 Looking at Asia: What the new 3-euro rule means for Temu, Shein & Co.
3. 22:34 TikTok Shop and its target groups
4. 27:06 Agentic Commerce: How AI reads product pages
5. 39:00 AI integration: Practical tips for operational excellence

Get a competitive advantage with the right tech and AI infrastructure

The LUQOM Group's success story shows that anyone who wants to grow profitably in economically tense times must use technology and AI deliberately along the entire value chain. The use case Vanessa describes, the company's own AI image generator, proves the immediate business impact a smart AI implementation in companies can have. Preparing for “agentic commerce”, where prepared feeds and structured product data are essential so that AI models can read product pages at all, also shows that the technological foundation has to be right.

This is exactly where Etribes comes in as a digital consultancy. The potential of new technologies is often known, but transferring it into operational processes for digital transformation remains a hurdle. With our data-driven AI strategy, we support organizations end-to-end, from quantifying the most valuable use cases to AI process automation and enterprise-ready scaling.