Quo Vadis Omnichannel, TPG Update & K5 | Kassenzone Special

In this Kassenzone special episode, Karo Junker de Neui and Alexander Graf meet for a reality check on some of the latest retail topics.

After their visit to Shoptalk in Barcelona, they analyse the latest trends in brick-and-mortar and digital retail, including whether “omnichannel” can finally work under the new “Unified Commerce” label or will keep failing in practice. Does retail really need more technology, or simply better customer experiences?

Things get particularly critical with The Platform Group, a company that, by its own account, is growing strongly but is increasingly drawing attention for critical press reports, executive resignations and figures that are hard to follow. Karo analyzes the traffic and revenue of individual portals as examples, with revealing results.

Finally, Karo and Alex look ahead to the K5 conference in Berlin. Both will appear with sessions, theses and formats, from live podcasts to guided tours.

Chapters

• 01:20 — Omnichannel, Unified Commerce or retreat to brick-and-mortar retail?
• 17:00 — The Platform Group: Growth or Façade?
• 29:20 — K5 Anticipation: Theses, Formats & Personal Highlights