Insights from practice.
We see every day at our clients how AI, Tech and Data as well as commerce are changing. We share our insights in articles, reports and the Kassenzone podcast.
Latest
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Mark Hübner, CEO knuspr
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Ralf Bühler, CEO Conrad — From B2C retailer to B2B powerhouse
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Anne Köhler, Chief E-Commerce Officer at Greenforce | Kassenzone Podcast
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Peter Pernot-Day, Head of Strategy at SHEIN (EN) | Kassenzone OMR Edition
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hitschies – How the confectionery manufacturer is shaking up the industry with viral marketing and an online-first strategy – OMR Edition
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Tobias Klaiber from Scholl Shoes: What lies behind the success of the heritage brand: A deep dive into the international footwear market
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Home24 — Five reasons why the home & living sector is considered the supreme discipline of retail
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gesund.de — Where do we stand with the digitalization of the healthcare system and how does the e-prescription work?
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Circus — What is behind the Flink co-founder's food tech company?
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Uncorrupted Beauty — How do you establish a new brand in the cosmetics market? | Kassenzone
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Champagne Characters – How do you preserve the character of a niche company amid loud marketing competition | Kassenzone
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Thomann is one of Germany's most exciting companies. What exactly makes the music house so successful?
