From ERP crash to turnaround: This is how TITUS reinvents itself

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How do you survive a failed system change? In this episode, Karo dives deep into the recent company history of skate and streetwear retailer TITUS. Her guest in the Kassenzone garden house at data:unplugged is CEO Julius Dittmann, who candidly reveals why a modern ERP system led to insolvency under self-administration and what the path back to former strength looks like.

Julius shares his honest perspective on the importance of honest communication in times of crisis, the new focus on community-driven pull marketing, and practical AI use cases to increase efficiency in customer service and marketing.

An overview of the conversation.

1. 2:28 The challenges of online retail
2. 7:40 Lessons from insolvency under self-administration
3. 11:06 Marketing strategies and their impact
4. 28:20 Future growth strategies
5. 33:56 AI in business

Managing tech and AI transformation safely

Julius Dittmann's honest insight shows the far-reaching consequences a problematic ERP change can have, from massive drops in revenue to restructuring. Such “open-heart operations” show how essential a strategically sound platform migration is.

As experienced digital consultants, we know that a system change must not jeopardize operational business. We support software implementation and help companies modernize their digital infrastructure. Whether it's tech stack optimization, complex data integrations or building a scalable e-commerce architecture, we ensure that new third-party technologies are integrated smartly and securely into existing systems.

At the same time, TITUS provides valuable best practices for pragmatic leaps in innovation through artificial intelligence, for example the automated categorization of customer service emails or AI-supported adaptation of marketing visuals.

We support SMEs and corporations with a comprehensive AI implementation, which pays off immediately. Based on a clear AI strategy, we identify the biggest economic levers along the value chain and focus on process automation. In this way, we create measurable business impact within a few weeks, which sustainably accelerates digital transformation and ensures competitiveness.