How AI & innovation are boosting e-commerce

Recorded live at K5, Karo and Vanessa, CEO of the LUQOM Group, discuss in the latest "Quarterly Stützle" how artificial intelligence, smart internationalization, and new business models are putting online retail back on a growth trajectory.

How is LUQOM successfully entering the US market using Shopify and local teams? How does AI massively shorten product development and boost click-through rates via automated lifestyle imagery? And are we on the verge of the next shopping revolution with "agentic commerce" and curated shopping carts?

Vanessa also explains the LUQOM Group's double-digit growth, how exclusive private labels serve as a defense against low-cost Asian competitors, and, at the end, answers specific questions from the K5 audience on topics like supply chain and marketplace share.

Overview of the conversation.

1. 0:11 E-commerce status quo & LUQOM update
2. 10:20 US expansion: Market entry & platform strategies
3. 20:26 New channels & agentic commerce
4. 29:13 AI-supported product development & pricing
5. 35:56 FAQ: Live questions from the K5 audience

AI and tech infrastructure as true growth drivers

Vanessa's insights at K5 clearly show that e-commerce has regained its momentum through technological innovation. The LUQOM Group's current successes, including 40 percent EBITDA growth and product development cycles cut by up to four months thanks to AI, show how important the right technology is for scaling. But how can other retailers and brands manage this complex step from initial idea to measurable operational practice?

At Etribes, we know from experience that the digital transformation of business models often stagnates in endless pilot phases when there is no clear link to the value chain. That is why we support AI implementation in companies end-to-end, from strategic potential analysis via our AI Readiness Assessment to smooth integration into existing system landscapes.

Rapid growth, like LUQOM's successful US market entry with a specifically adapted Shopify tech setup, requires a highly flexible yet robust technological foundation. We provide holistic support for commerce platform implementation and orchestrate scalable end-to-end ecosystems, intelligently integrate third-party technologies into existing structures, and prepare our clients for the approaching era of agentic commerce.