Kassenzone
How KoRo translates online data into retail strategy
Karo Junker de Neui
In this Kassenzone episode, Karo talks to Florian Schwenkert, CEO of KoRo. Since Florian joined in 2019, the company has grown from an e-commerce start-up with 5 million euros in revenue to an omnichannel player with over 150 million euros in revenue.
The conversation looks at the strategic transformation, away from a purely online focus on bulk packs, towards a symbiotic combination of online and brick-and-mortar retail. While KoRo continues to rely on bulk packs online, this data serves as a compass for its retail business. What trends online ends up as a snack bar in drugstores and supermarkets shortly afterwards. Florian also explains why they don't let every food trend drive them and how they keep the agility of a start-up while professionalizing the processes of a 400-employee company.
An overview of the conversation.
- The Development of KoRo
- How the Online Brand and Retail Work Together
- Channels and Market Behavior
- Marketing Mix and Acquisition
- Internationalization and Market Selection
- Trends and Future Products
- Outlook for 2026 and Scalability
The lever for the next phase of growth
The jump from 150 million euros in revenue towards a global omnichannel presence brings new technological challenges. Florian Schwenkert emphasizes that KoRo's focus for 2026 is on making operational processes scalable, from ERP implementation to supply chain optimization. For companies in this phase, technology becomes the strongest growth lever.
Etribes helps companies translate their vision into a robust technical architecture. Our expertise in Tech Implementation aims to design complex omnichannel ecosystems in such a way that they not only function today, but also seamlessly reflect international expansion into new markets.
Podcast
Kassenzone
Leading figures from retail and industry talk about strategies, market shifts and the future of retail.
