Kassenzone
How will Agentic Commerce impact retail?
Key Insights
- Agentic commerce is more than a hype. AI agents can personalize customer interactions and automate processes.
- Mindset beats experience. Culture and organization are decisive for successful AI integration.
- ️ Agentic commerce + hardware. Smart glasses and similar technologies can completely reshape commerce experiences.
- ️ Sheglam at dm causes a stir. The drugstore chain shows how to handle criticism and attention with confidence.
In this QuarterlyStützle Update, Karo once again talks to Vanessa Stützle, CEO of the LUQOM Group, about the most exciting developments in German e-commerce. Every three months, the two assess market trends, challenges and opportunities, this time with a particular focus on consumer sentiment, AI and Agentic Commerce.
The episode opens with the latest indicators from GfK and ifo. Income expectations are falling and consumer sentiment is subdued, which was also noticeable at this year's DMEXCO. At the same time, Vanessa reports on how LUQOM is developing despite the difficult environment, with high-single-digit growth, increasing profitability and a successfully completed refinancing.
Karo and Vanessa then take up the topic of the last episode, Sheglam at dm. Surprisingly strong consumer reactions have shaped the debate, but both remain convinced that dm's move is strategically right and forward-looking.
This time, one focus is on AI and Agentic Commerce. The two talk about how companies manage to scale pilot projects successfully across the business, why the right mindset and corporate culture are decisive for the success of AI integration, what role Agentic Commerce could play for retailers and why Vanessa sees a close connection to new hardware such as the smart glasses from Meta and Oakley.
Our key insights
🌐 Agentic Commerce is more than hype. AI agents can personalize customer interactions and automate processes.
🧠 Mindset beats experience. Culture and organization are decisive for successful AI integration.
🕶️ Agentic Commerce + hardware. Smart glasses and similar technologies can completely reshape commerce experiences.
🛍️ Sheglam at dm is causing a stir. The drugstore chain shows how to handle criticism and attention with confidence.
An overview of the conversation
- Market situation and sentiment indices
- LUQOM's successes and challenges
- Sheglam at dm and customer responses
- A look ahead with AI
- Agentic Commerce and customer experience
- Challenges for retail
- Future visions in e-commerce
From isolated AI prototypes to scalable AI transformation
Many retailers are currently testing new technologies, but often get stuck in isolated pilot projects and silos. To successfully bring these initiatives to a strategic corporate level, you need more than a willingness to experiment. When it comes to successful AI implementation in companies, we never think of technology as an end in itself. With a well-founded AI strategy, we identify the biggest economic levers along the value chain and turn isolated use cases into scalable, enterprise-ready solutions.
Technical requirements are changing massively, particularly with regard to the upcoming Agentic Commerce, in which digital agents will curate and shop for the customer. In the future, retailers will need not only excellent, machine-readable product data but also high-performance system landscapes. To ensure that companies remain relevant in this new ecosystem and are found by agents, we support them end-to-end through digital transformation.
From commerce platform implementation to strategic CDP implementation and digital process automation, we ensure that data architecture and technology mesh together and help retailers reduce costs, increase efficiency and position themselves as pioneers in tomorrow's e-commerce.
Podcast
Kassenzone
Leading figures from retail and industry talk about strategies, market shifts and the future of retail.
