Partner, Commerce Transformation
Yara Molthan
Yara Molthan is Partner and Head of Commerce Transformation at Etribes and one of the voices of the K5 Commerce Cast. Before returning to Etribes in 2025, Molthan spent five years at Spryker, most recently as VP Business Innovation, and helped build two digital businesses in Shanghai. Molthan teaches digital commerce at DHBW and Lucerne University of Applied Sciences.
Yara Molthan is Partner and Head of Commerce Transformation at Etribes and one of the voices of the K5 Commerce Cast. Molthan advises companies on internationalization, e-commerce strategy and new business models for B2C and B2B, with a focus on platform commerce and China business. Before returning to Etribes in 2025, Molthan spent five years at Spryker, most recently as VP Business Innovation, and helped build two digital business models in Shanghai. Earlier roles include Coca-Cola Erfrischungsgetränke, JULIE & GRACE, Avandeo and Epermarket. Molthan studied business management at DHBW, teaches digital commerce there and at Lucerne University of Applied Sciences and Arts, and speaks German, English, French and Chinese.
