We warmly invite you to our exclusive event in Ennepetal in Southwestphalia, where we will discuss how to build new sales channels in a long-established environment, and why internal transformation is often the biggest challenge.
We will also discuss what it takes in 2026 to sell successfully online in B2B. Whether you are a brand, manufacturer, retailer or platform, we will talk about success factors, honest pitfalls and the courage to make radical change.
Lennart Paul and Yara Molthan will host the event and look forward to insights from Nikolas Dicke and Fabian Wisdorf of SPAX International. In just five years, the traditional brand has established e-commerce as a successful new sales channel. Alongside intensive market education and activation, the key to success was above all thorough internal change management. The SPAX team shares their personal milestones, most important learnings and concrete steps from practice on the way to becoming a digital channel champion.
from 6:30 pm. Dinner, keynote talks & networking
At this event
✅ From analog giant to digital champion.
A talk by Nikolas Dicke and Fabian Wisdorf (SPAX) on how the 5-year transformation journey to a successful e-commerce channel was shaped in practice.
✅ The key to success.
Why market education alone is not enough and why thorough internal change management is a decisive lever in B2B digital sales.
✅ Tradition meets digitalization.
Honest insights and directly applicable learnings on how to win over traditional B2B customers for new, digital channels.
Apply now for free participation!
Program
Schedule on 15 October.
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