Event, past
B2B Roadshow | Stuttgart
How companies can use AI successfully without ignoring the reality of their own data landscape.
We warmly invite you to our exclusive event in Stuttgart, where we will discuss which pitfalls to avoid and how to find the right approach for your business to implement data-driven strategies safely and efficiently.
What does it take to sell successfully online in B2B in 2026? Whether you are a brand, manufacturer, retailer or platform, we will talk about success factors and pitfalls.

Lennart Paul, Founder of Bex and host of the Warenausgang podcast, will hold an insightful conversation with Michael Magnussen, Head of D2C E-Commerce, Web, App and Marketplace at Festool. You can also look forward to a special guest from the B2B world, who will add depth with interesting practical experience.
The event also offers the chance to talk in person with other B2B decision-makers in a small, trusted setting.
At this event.
✅ How to set up, implement and further develop digital projects successfully
Keynote by Michael Magnussen, who helped introduce direct online sales at Festool.
✅ Walking blindly into disaster.
Why many B2B digital projects fail to deliver the desired success and what you can do about it.
✅ The next hype.
Which basics do we need to consider to get off to a successful start in AI projects (spoiler, it has a lot to do with data).
Among all participants, we will raffle off a free 4-hour workshop on a topic of your choice.
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