Event, past
B2B Roadshow | Hamburg
Why a genuine service mindset is becoming the deciding success factor for B2B companies.

We warmly invite you to our exclusive event in Hamburg, where we will discuss what future-proof value creation looks like, how service excellence is changing business models, and how you can prepare your company strategically for change.
Lennart Paul, Founder of Bex and host of the Warenausgang podcast, has an insightful conversation with Christoph Wege, Head of E-Commerce at FRICKE Gruppe. You can also look forward to a special guest from the B2B space, who adds depth with exciting hands-on experience.
The event also offers an opportunity to connect personally with other B2B decision-makers in a small, trusted setting.
At this event.
✅ Why service orientation is becoming the central source of value creation
Gain a new perspective on how customer expectations in B2B are changing and why companies need to think beyond selling products.
✅ How successful B2B companies develop their service mindset
Learn more principles for systematically expanding services and building lasting customer loyalty.
✅ Which service models work in practice
Get insights into concrete examples of how other companies have built services that create value, from customer success to data-based services to digital platform offerings.
✅ How to align your company strategically with the future
Discover methods for embedding service orientation in your organization, processes and teams.
Among all participants, we will raffle off a free 4-hour workshop on a topic of your choice.
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