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Statista x Etribes | Competitiveness 2030: The Digital Future Is Being Decided Now

What does Germany's digital future look like, and which strategic decisions matter now? Based on the Etribes X Statista study with more than 100 executives, we analyze the biggest challenges and opportunities of digital transformation through 2030.
Study contents.
- Digital transformation in Germany. How do Germany's executives assess digital transformation through 2030? Which challenges and goals do they see? Where do they agree, and where are opinions divided?
- Future-proof IT architecture. Why is a flexible, modular IT architecture the backbone of the digital future? What recommendations does the study give for rebuilding technological infrastructure?
- Excellent data landscape. How does a high-quality, centrally accessible data foundation become the raw material for future viability? Which hurdles do companies have to overcome, and how do they succeed in building a data-driven organization?
- Artificial intelligence (AI). How does AI move from hype to implementation? Why is there still a gap between potential and practice? And what concrete recommendations are there for using AI successfully in a company?
- Strategic agenda through 2030. How can companies overcome the intention-action gap and move from knowing to doing? Which five questions should executives ask themselves to analyze their status quo honestly and make the right decisions for the future?
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