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Adrian Hotz

Investor AHO.Rocks

Adrian Hotz invests in digital companies through AHO Beratung in Cologne, including Factor-A, which was sold to Dept in 2018. Hotz also started and hosts the network event be.insidepremium.

Adrian Runte

CTO Dataspine

Adrian Runte co-founded Dataspine and serves as its CTO. Before that, Runte was CIO of ATU.

Ales Drabek

CTO Groupon

Ales Drabek is CTO of Groupon, where Drabek is building an architecture based on AI agents from the start. Before that, Drabek was CIO of LUQOM Group and Chief Digital & Disruption Officer at Conrad Electronic, and held leadership roles at Metro, Rossmann and C&A.

Alexander Djordjevic

CEO FOODVIBEZ

Alexander Djordjevic runs FOODVIBEZ, a launchpad for consumer brands built with creators and founders, including LIEBS, BAETTER and NIOM NIOM. According to the company, its brands are sold in more than 5,000 stores.

Alexander Graf

Podcaster and keynote speaker, Kassenzone

Alexander Graf co-founded Etribes in 2012 and led it as co-CEO until 2020. Afterward, Graf built up Spryker as co-founder and co-CEO until the end of 2025. Since 2008, Graf has hosted the Kassenzone podcast, which Karo Junker de Neui of Etribes co-hosts.

Annemarie Schuster

Founder Annythinks

Annemarie Schuster founded Annythinks and has been an Amazon expert partner at Etribes since 2020. In 2013, Schuster founded the Amazon craft supplies brand SiAura Material and knows the marketplace from running a seller business.

Annett Fibian

Leadership Sidekick, ForChiefs Alliance

Annett Fibian advises leaders and organizations on leadership, organizational development and team dynamics. Fibian is an ICF-certified coach and works with LEGO Serious Play. Clients include Airbus and L’Oréal Germany.

Benedikt Stemmildt

Co-CEO hackers&wizards

Benedikt Stemmildt co-founded hackers&wizards, a company for agentic engineering. Before that, Stemmildt was CTO of TalentFormation, CIO of BLUME 2000, Lead Software Architect at Breuninger and a software engineer at OTTO.

Björn Sykora

Principal HTGF

Björn Sykora is Principal at High-Tech Gründerfonds, investing in pre-seed and seed rounds. Sykora also invests as a business angel in young companies such as Zeeg and RedMimicry.

Christian Beller

Senior Enterprise Account Executive, Parloa

Christian Beller is Senior Enterprise Account Executive at Parloa. Before that, Beller spent more than ten years in SaaS sales, including Accenture, MongoDB and SCAYLE, where Beller built up the DACH market.

Christian Heimerl

Founder welevel

Christian Heimerl founded welevel, a Munich games studio developing SolidRiver, an AI-powered building and survival game. In June 2026, welevel raised 8.5 million dollars, bringing its total to 15 million.

Christian Kaul

CEO Impossible Cloud

Dr. Christian Kaul co-founded Impossible Cloud and runs it as CEO. Before that, Kaul helped build Groupon, Airbnb and Goodgame Studios. Kaul holds a doctorate in neuroscience.

Christian Maaß

CDO Thomann

Dr. Christian Maaß is managing director and Chief Digital Officer of Thomann and sits on the board of the German e-commerce association bevh. With Etribes, Maaß appeared on the Kassenzone podcast, joined the panel at the Future of Commerce Experience in March 2025 and contributed to the study “Wettbewerbsfähigkeit 2030” by Etribes and Statista.

Claus Hänle

Managing Partner forbeyond

Claus Hänle is Managing Partner of forbeyond Group and works on product data and AI. Before that, Hänle ran Listen Consulting for twelve years and was a principal consultant at PwC Consulting.

Dennis Kallerhoff

CEO Evale

Dennis Kallerhoff founded Evale in 2023 and runs it as CEO. Evale prepares software decisions for companies with 100 to 2,000 employees and takes no money from vendors. Before that, Kallerhoff spent ten years running IT and software purchasing at a mid-sized company.

Dominik Gyllensvärd

Entrepreneur, Dr. Hesse Tierpharma

Dominik Gyllensvärd is an entrepreneur at Dr. Hesse Tierpharma and invests as a business angel, including in minubo and Kolonne Null. Gyllensvärd has been an advisor and investor at HEIMPLANET since 2018.

Farhad Khalil-Gossow

Digital growth advisor and investor

Farhad Khalil-Gossow advises and invests through Digital Growth Invest and has been Executive Partner at Etribes since 2022. Until early 2026, Khalil-Gossow was Chief Revenue Officer of FUNKE Mediengruppe and before that managing director and CDO of Der Tagesspiegel.

Jenny von Podewils

Co-CEO Leapsome

Jenny von Podewils co-founded Leapsome with Kajetan von Armansperg in 2016 and runs the HR platform as co-CEO. At the German Startup Awards 2023, von Podewils was named Female Entrepreneur of the Year.

Jörg Karas

Chairman of the Advisory Board, greenhats

Dr. Jörg Karas works with companies as an advisor, interim manager and coach and chairs the advisory board of greenhats. Karas was a CEO in consumer goods and an expert partner at Etribes from 2021 to 2023.

Luisa Wasilewski

Founder and Managing Director Pulsewave

Luisa Wasilewski co-founded HALBZEIT.ai and runs it as CEO. Through Pulsewave, Wasilewski also advises on digital health. Before that, Wasilewski was managing director of Brainwave Hub in Berlin.

Matthias Häsel

Chief Architecture Officer, Deutsche Bahn

Dr. Matthias Häsel is Chief Architecture Officer at Deutsche Bahn, heading enterprise architecture and technology. Before that, Häsel led digitalization at DB Fernverkehr and e-commerce business development at Otto.

Matthias Lau

Founder AI Router

Matthias Lau is founder of AI Router, a service that routes each request to the best-suited language model and so cuts cost and latency. In 2019 he founded the technology studio Heureka Labs. Before that he built a tech team as interim CTO at aiconix. Lau has been an expert and solution partner at Etribes since December 2014.

Maximilian Rabl

Interim manager and consultant

Maximilian Rabl has worked as an interim manager and adviser for digital innovation and e-commerce since 2024. Before that, Rabl was managing director and Chief E-Commerce Officer at XXXLutz, ran windeln.de and was a consultant at BCG. Rabl studied industrial engineering at TU Wien and holds an MBA from INSEAD.

Monique Höll

Managing Director, HER ONE

Monique Höll runs HER ONE as managing director and is a venture partner at Antler. In 2016, Höll co-founded the natural cosmetics brand HelloBody, which was sold to Henkel in 2020. Before that, Höll co-founded the assistant app Sixtyone Minutes.

Ruppert Bodmeier

CEO DISROOPTIVE

Ruppert Bodmeier co-founded DISROOPTIVE and runs the AI platform for innovation in strategy, business models and marketing as CEO. Bodmeier has spoken about agentic commerce at K5 and joined Dr. Christian Maaß on the panel at the Etribes Future of Commerce Experience in March 2025.

Tarek Müller

Co-Founder About You

Tarek Müller co-founded About You. According to Müller, About You and Etribes together laid the foundation for its e-commerce business model. Müller also contributed assessments to the Etribes study “Vision E-Commerce 2030”.

Udo Kießlich

Senior advisor and angel investor

Udo Kießlich advises e-commerce and e-food companies through Rumburg Capital and has been an expert partner at Etribes Connect since 2018. Before that, Kießlich was CEO of kollex and managing director of Allyouneedfresh, the grocery delivery service of Deutsche Post.